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The net's best index of Permission Based Email Marketing and related resources. Targeted permission-based email campaigns are particularly well proven sales boosters.
What the Experts are saying...
"Two thirds of US cmpanies claim that sales increased in 2001, as a result of using email marketing."[source: NUA Internet Surveys]
"GartnerG2 says Email Marketing Campaigns Threaten Traditional Direct Mail promotions. Analysts say advertisers must build a cost effective, permission-based email campaign."[source: Wall Street Research Net Report]
"According to a new study, small businesses in the US are turning to e-mail marketing
in droves. And the results are impressive.
The study found that 11% of small
businesses used e-mail marketing in 2000...and that figure will ramp up to 42% by 2005.
Spending by those small businesses on e-mail marketing was $211 million last year but
that will balloon to $2.2 billion by the year 2005."[source: Emarketer.com]
"According to a survey conducted by the research division of AOL for Fishbowl,
50% of all respondents studied said they "would definitely" sign up for a restaurant
email loyalty program. Another 38% said they might sign up."[source: AOL/Fishbowl Survey]
"Most Responsive Marketing Methods Worldwide, 2001 (as a % of media buys)
TV/radio: 8%
Banner/print/other: 8%
Directmail: 11%
eZine/Newsletter: 23%
Direct e-mail: 50%"
[source: Opt-in News]
"In the past, small companies could never hope to compete with the Fortune 100
in terms of direct marketing dollars. But compared to other forms of direct
marketing (e.g. direct mal and telemarketing), e-mail is extremely inexpensive.
The key to e-mail's power, particularly at the local level, is that it is targeted
and personal. Indeed, no marketing communications medium exists that is more
targetable, customisable and flexible than e-mail. That is why e-mail is
revolutionising direct marketing."
[source: EMarketer.com "All email is Local"]
We are currently testing a number of things to be included here so the list is
small for now but will be growing all the time. Enjoy our permission-based email marketing index!
Marketing
- Stephen Mahaney's Planet Ocean Permission Email Marketing Solutions Getting traffic to your site is only half the battle. The other half is turning prospects into customers and customers into repeat sales. Here's the definitive, step-by-step guide for developing PERMISSION email relationships that will make your revenues soar! ...especially in a tough economy.
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